Website Profile Dosen UIN Sunan Ampel
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| NIP |
| 198603132019031011 |
| Nama |
| Dr. Muchammad Saifuddin, M.SM |
| NPWP |
| 366221315615000 |
| NIDN |
| 0713038601 |
| Unit Kerja |
| Fakultas Ekonomi dan Bisnis Islam |
| Rumpun Ilmu |
| ILMU - ILMU SOSIAL |
| saifuddin@uinsa.ac.id |
| Homepage |
| ID Scopus 58618888600 |
Muchammad Saifuddin adalah akademisi dan praktisi manajemen pemasaran yang produktif, dengan kekuatan di bidang riset, pengajaran, serta kepakaran di pemasaran strategik. Secara konsisten berkontribusi melalui publikasi, seminar, dan bimbingan ilmiah. ID Scopus 58618888600
Buku
- BUKU MANAJEMEN PERKANTORAN (BUKU MANAJEMEN PERKANTORAN)
Jurnal
- The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective (Journal Management and Inovatioan)
- The Strategic Role of Digital Capabilities in Organizational Performance: A Systematic Literature Review (Brand image, product quality, price, customer satisfaction, customer loyalty)
- Pengaruh Jenis Endorser dan Brand Name terhadap Sikap Atas Iklan, Sikap Atas Merk dan Niat Pembelian pada Produk High dan Low Involvement (JEBA UNAIR)
- The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store (Kasetsart Journal of Socia)
Seminar/Conference
- PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP NIAT MEROKOK MAHASISWA DI SURABAYA (POLINEMA)
Artikel Koran
- Skripsi Tak Wajib Lagi: Akselerasi vs Kualitas (detik.com)
Manajemen Pemasaran